Twitter-driven Cancer Campaign #BeatCancer Sets Record,Raises Over $70,000
A social media-centric fundraising campaign for cancer research not only raised serious cash, but also set a Guinness World Record….
Within just 24 hours ending at 9 a.m. PST on Oct. 18, an online cancer-fighting initiative dubbed #BeatCancer raised $70,000 and generated 209,771 social media mentions to set a Guinness World Record.
The cancer-awareness campaign was going after a world record for “Most Social Mentions Within a 24-Hour Period While Raising Cash for Cancer Organizations,” according to an article published online at CNET’s News.com.
Users who helped the campaign reach its goal were urged to include the #BeatCancer hash tag in Twitter tweets, Facebook updates and blog posts.Funding came from eBay and MillerCoors Brewing Company , both of which donated one cent for every social media mention.
The campaign has garnered an impressive 625,564 social media mentions.
Not only did the campaign set a newly-developed world record for online impressions, but raised over $70,000 in the process from its financial sponsors.
The funds raised from donors eBay/PayPal and MillerCoors will go to four non-profit cancer organizations including Spirit Jump, Bright Pink, Alex’s Lemonade, and SU2C (Stand UP to Cancer).
Photo courtesy of Jason Meredith, via Wikimedia Commons
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