Twitter Unveils New Ad Platform
Twitter announced Tuesday that it would start its much-anticipated advertising platform , one day before its first-ever developers conference.
The ad platform is called “Promoted Tweets” and will start rolling out Tuesday afternoon, beginning with promoted tweets within Twitter Search results.
Twitter mentioned in their blog post that it is launching the first phase of Promoted Tweets platform with a handful of innovative advertising partners that include Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America — with more to come. Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.
Promoted Tweets will be clearly labeled as “promoted” when an advertiser is paying, but in every other respect they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand. Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on the search results page.
Twitter will further discuss this program and what it means for the Twitter ecosystem at two-day developer’s conference on Wednesday called “Chirp.”
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