Here is a good guest post on Twitter and Business Branding ideas from Ben Johnson.
Twitter, among many other social media venues, can be used as one of the most powerful tools for branding your business.
Generally, people recognize your business by your logo whether you do business branding traditionally or over the internet. A unique logo gives you recognition and helps you to stand out in the crowd.
A very good example of branding using a unique logo, is the Presidential campaign of Barack Obama. With his unique logo he ran a campaign successfully over different social media websites, especially on twitter.
Along with a logo, be sure to add your business location, your website link, brief information about your business and so on. Moreover, to look more professional and more focused, it’s good to have a professional looking background for your twitter profile.
Next step is to plan your twitter marketing campaign carefully to attract the right attention. Share something of value with your tweet buddies. Tweet to share your latest projects, promotional ideas, upcoming events and valuable thoughts written by the industry leaders.
Twitter is a highly effective tool for business users to connect directly with the potential customers. By taking proper steps you can successfully brand your business over twitter, and of course your unique business logo will play a vital role in giving your business recognition among the competition.