Here is an excellent post from Media140 ,an Independent media movement exploring the future of the ‘real-time’ web.The 140 reference in their name reflects the 140 character limit of Twitter posts and text messages.

Brands must take social media such as Twitter into account .People have always interacted with brands, and brands have always been social. But since social media turned this world into a publishing society, brands have found themselves in a new situation.

In the age of social media, Brands can fail to communicate, vanish or produce an outcry which can affect their business badly.

Social Media are a challenge for brands, and they have to be taken into account. The brand of today faces much more interaction. Depending which way you look at it, social media either forces or enables brands to develop new ways of communication with their customers.

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