Oct 28th, 2009 Posted in Social Media, Technology, Twitter | 1 Comment »
News Analysis: Microsoft’s recently launched Bing Twitter site is indexing tweets in real time. Google promises that Twitter content will be integrated into Google’s search results page in a few months. Yahoo is allegedly working on real-time search with startup OneRiot.
One week ago on Oct. 21, Microsoft and Google both announced deals to index Twitter messages at the Web 2.0 Summit in San Francisco.
eWEEK,a weekly computing business magazine solicits insight from search guru Danny Sullivan, social media expert Charlene Li and Gerry Campbell, CEO of real-time search startup Collecta.
Fueled by socially driven content—the future is bright for Bing, Google and the slew of smaller players helping users find what people are saying on the Web right now.
[Read the entire story news story....]
Oct 25th, 2009 Posted in Marketing, Social Media, Twitter | No Comments »
Twitter’s co-founder, Evan Williams, talks exclusively to the Daily Telegraph about the future of online search and his plans for improving the micro-blogging platform.
Imagine a world where you were given answers to questions you didn’t know you had. That’s the future of search according to the chief executive of Twitter, the site every tech company wants a piece of.
“Search is a huge thing for us. I think about it a lot.”- says Evan Williams, co-founder and chief executive of Twitter.
“Location is an obvious one – we can tell quite easily where you are and what information you could be interested in from that. But with our new lists feature [which allows people to create groups of those they follow] and as we get better at curating and filtering the information we have, we will be able to serve people increasingly personalized real-time content. That’s valuable and will make people continue to use and rely upon Twitter.”
Mobile is another key area which Williams is prioritizing because of the mammoth gains in reach and revenue he believes it will bring. “Mobile is really exciting as our goal is to make Twitter essential to everyone’s lives. We want to help people make better choices on the move.
“We think we can do well on mobile because Twitter is native to it. The 140 character limit [the maximum length of a single tweet] was originally set so it could fit onto one text message. Most people don’t realise that,” he says.
Read the entire conversation here….