Twitter is Changing the Face of Social Media
Nov 12th, 2009 Posted in Marketing, Social Media, Twitter | No Comments »Here is an extract of a great blog post from the Mashable Blog on “How twitter is changing the face of social media”.
The most radical shift to media in recent years is that we now have a central real-time hub that serves to enhance every other content platform on the web.
Twitter provide the hub, the means of connecting all of one’s online activity to create a real-time, people-run and directed broadcasting network which is powerfully and significantly changing the nature of media.
1.Shared Media :
New media is increasingly becoming shared media. Though one person initially creates a tweet or links to a story, whatever you broadcast on your network, I can also broadcast too. On Twitter, it is called retweeting. This is a huge shift in media.
2. Power of the crowd:
In the new media landscape, the task of defining what is the news that matters to people lies less with a few major media outlets, and much more with the millions of small outlets like you and I who each choose what to talk about. Increasingly, lots of littles, are becoming more powerful than a handful of bigs.
3. Multiple Streams:
In this new era, no one means of content rules. Text, pictures, videos,audio all can be shared via Twitter. Sure, you post videos and photos elsewhere and link to them, but Twitter provides the hub to broadcast that media to consumers.
4. Personal: Connections to people, not just content
Media is also becoming more personal. More and more people expect their broadcasting networks to be people with personalities, not simply sources of news.Broadcasting is more a personal act than ever, as users seek to have connections not just to content but to people.
5. Interactive: Responding, Not Just Consuming
People seek not only to consume media from broadcasting networks, but to also respond to the newsmakers, and Twitter, perhaps more than anywhere else, allows this. Our age is one of interactive broadcasting networks.
Twitter acts as a central place where people can post or link to any and all content of their choosing, from a short thought to a blog post or video they created, to an article they have read.
