Tvider Blog

Here is an excellent Presentation on Social Media Trends for business by Neville Hobson at Dell B2B Social Media Huddle.

Check out the Slideshare by Jessica Muhlbier which highlights the importance of Twitter as a Brand Builder ,from the KMWorld Conference 09′ in San Jose .

Here is a very good presentation on “Twitter As A tool For Journalism”.This slideshare provides a basic introduction about how Twitter can be used as a tool for journalists.

Here is a nice Presentation on ” How journalists can use Twitter and other social media “.These are the slides from a workshop on how journalists can use Twitter and other social media as reporting and publishing tools.

Here is an extract of a great blog post from the Mashable Blog on “How twitter is changing the face of social media”.

The most radical shift to media in recent years is that we now have a central real-time hub that serves to enhance every other content platform on the web.

Twitter provide the hub, the means of connecting all of one’s online activity to create a real-time, people-run and directed broadcasting network which is powerfully and significantly changing the nature of media.

1.Shared Media :
New media is increasingly becoming shared media. Though one person initially creates a tweet or links to a story, whatever you broadcast on your network, I can also broadcast too. On Twitter, it is called retweeting. This is a huge shift in media.

2. Power of the crowd:
In the new media landscape, the task of defining what is the news that matters to people lies less with a few major media outlets, and much more with the millions of small outlets like you and I who each choose what to talk about. Increasingly, lots of littles, are becoming more powerful than a handful of bigs.

3. Multiple Streams:
In this new era, no one means of content rules. Text, pictures, videos,audio all can be shared via Twitter. Sure, you post videos and photos elsewhere and link to them, but Twitter provides the hub to broadcast that media to consumers.

4. Personal: Connections to people, not just content
Media is also becoming more personal. More and more people expect their broadcasting networks to be people with personalities, not simply sources of news.Broadcasting is more a personal act than ever, as users seek to have connections not just to content but to people.

5. Interactive: Responding, Not Just Consuming
People seek not only to consume media from broadcasting networks, but to also respond to the newsmakers, and Twitter, perhaps more than anywhere else, allows this. Our age is one of interactive broadcasting networks.

Twitter acts as a central place where people can post or link to any and all content of their choosing, from a short thought to a blog post or video they created, to an article they have read.

A Great Slide show by Jay Baer on how to integrate social media into your overall marketing activities.

Here is a nice Presentation on Social Media Case study from Thomas Nelson Publishers. and the different ways by which you can benefit from Twitter.

Here is an excellent post from Media140 ,an Independent media movement exploring the future of the ‘real-time’ web.The 140 reference in their name reflects the 140 character limit of Twitter posts and text messages.

Brands must take social media such as Twitter into account .People have always interacted with brands, and brands have always been social. But since social media turned this world into a publishing society, brands have found themselves in a new situation.

In the age of social media, Brands can fail to communicate, vanish or produce an outcry which can affect their business badly.

Social Media are a challenge for brands, and they have to be taken into account. The brand of today faces much more interaction. Depending which way you look at it, social media either forces or enables brands to develop new ways of communication with their customers.

[Read the complete story..]

A social media-centric fundraising campaign for cancer research not only raised serious cash, but also set a Guinness World Record….

Within just 24 hours ending at 9 a.m. PST on Oct. 18, an online cancer-fighting initiative dubbed #BeatCancer raised $70,000 and generated 209,771 social media mentions to set a Guinness World Record.

The cancer-awareness campaign was going after a world record for “Most Social Mentions Within a 24-Hour Period While Raising Cash for Cancer Organizations,” according to an article published online at CNET’s News.com.

Users who helped the campaign reach its goal were urged to include the #BeatCancer hash tag in Twitter tweets, Facebook updates and blog posts.Funding came from eBay and MillerCoors Brewing Company , both of which donated one cent for every social media mention.

The campaign has garnered an impressive 625,564 social media mentions.
Not only did the campaign set a newly-developed world record for online impressions, but raised over $70,000 in the process from its financial sponsors.
The funds raised from donors eBay/PayPal and MillerCoors will go to four non-profit cancer organizations including Spirit Jump, Bright Pink, Alex’s Lemonade, and SU2C (Stand UP to Cancer).

Photo courtesy of Jason Meredith, via Wikimedia Commons

Here is a nice presentation on Twitter Analytics by Dr Stephen Dann of Australian National University.

A user’s guide to interpreting, reinterpreting and misinterpreting data and analytics from everyone’s favourite social media service – Twitter