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Twitter Use Up Among Social Network, Mobile, and Younger Users

Nov 2nd, 2009 Posted in Marketing, Social Media, Twitter | No Comments »

The Pew Internet and American Life Project released a new report on the growing popularity of Twitter and other services used by people to post status updates to the Internet.This report is based on the findings of a daily tracking survey on Americans’ use of the internet.

Twitter use and status updates in general are on the rise among Internet users overall and several specific user groups as compared to 2008 and earlier this year, according to research just released from the Pew Internet Project.

1) Thirty-five percent of those who use social networks reported that they also use Twitter , compared to 6 percent of users whose only social network is Twitter

social-net-twitter

2) The study also shows that more than half of all Internet users use a mobile, wireless connection, such as a laptop or cell phone.Mobile users also said they used their mobile devices primarily to stay in touch with others and access information online.

mobile-twitter-use

3) Interestingly, gadget geeks represent a large and growing group of Twitter users. Almost 40 percent of Internet users with four or more Internet-connected devices use Twitter.

mobile-twitter-use2

4) The final growth area identified in the Pew study was younger users. Those under the age of 44 reported a rapidly increasing adoption rate, from 19 percent last year to 37 percent last year. Users 45 and older, on the other hand, have been much slower to adopt Twitter or a similar service.

youth-twitter

Source:http://www.readwriteweb.com/archives/twitter_use_up_among_internet_social_network_mobil.php

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